Shahenshah of Bollywood, Star of the Millennium, Big B and Bollywood Superstar - Mr. Amitabh Bachchan is not only the India’s most iconic actor and the most loved, admired and respected celebrity but also a famous figure to inspire, motivate and promote the various social causes meant not only for human beings but also for the animals. Besides that he has been featured in a myriad of advertising and awareness campaigns. "With success comes not only money, but also a responsibility towards animal and human societies," How great some great people think and act! It's nice to see that Big B as an evergreen celebrity doing big for the environment where animals and human beings can coexist peacefully and safely from the clutches of selfish greedy people. Some of the contributions of Mr. Bachchan have been given hereunder.
(i) Amitabh Bachchan was made UNICEF goodwill ambassador for Polio Eradication Campaign in India in 2002, when 1,556 polio cases were detected that year.
(ii) In 2005 he supported UNICEF’s effort to create awareness about sexual violence against children and the threat of AIDS against them through the Unite for Children, Unite Against AIDS campaign.
(iii) He has become the face of polio mass media campaigns, persuading ignorant parents to ensure “Do boond zindagi ki.” He has taken part in a number of field visits even to the remotest aread to remote areas to spread the message of polio eradication. He used to mention the issue in his personal blog too. Ultimately India has become a polio-free nation. On 27 March 2014, the World Health Organization (WHO) declared India a polio free nation with a no new case of the disease on the basis of the reports for the previous three years.
(iv) In 2014 Mr Bachchan was appointed the UN Ambassador for Girl Child.
Earth Hour Campaign:
In 2012 Amitabh Bachchan took to twitter to urge fans, friends and others to lend their support to 'Earth Hour' and put off the power and electricity from 8:30 PM to 9:30 PM on 31st March 2012 as a symbolic campaign to save the Earth.
(i) He appealed to animal lovers through his tweets to rescue a 54 year old hurted and suffering female Asian elephant — “Bijlee”— who is fighting for her life in critical condition on the side of a road near Wockhardt Hospital in Mulund of Mumbai suburb in 2013.
(ii) Amitabh supported PETA India's campaign to free, Sunder, a 14-year-old elephant who was chained and tortured in a temple in Kolhapur, Maharashtra. Later the elephant was freed and rehabilitated in Bannerghatta National Park in Bangalore.
Goodbye to Pepsi Ads:
Mr Bachchan served as Pepsi’s brand ambassador from 2002 to 2005. But later he decided to end his affiliation with Pepsi when a school girl at a public function in Jaipur asked why he was promoting a drink that her teacher had told her was “poisonous and contains these negative products”.
In 2014 he had recorded his voice and lent his image to the Hindi and English language versions of the TeachAIDS software, an international HIV/AIDS prevention education tool developed at Stanford University.
TB free India Campaign:
Amitabh Bachchan participated in a 'TB-Free India’ campaign along with Mr. Ratan Tata, Chairman, Sir Ratan Tata Trusts. The goal is to engage the corporate sector to further strengthen the Government of India’s Call to Action for a TB-Free India, launched nationwide on April 23, 2015.
Global Cool Campaign:
Amitabh Bachchan Concerned about the country’s vulnerability to climate change. He helped launch a partnership between Global Cool and the International Indian Film Academy to build awareness about the climate change. Global Cool promotes green behaviours such as using public transport and taking flight-free holidays.
Save Our Tigers' campaign:
Amitabh was the face of 'Save Our Tigers' campaign that promoted the importance of tiger. The message being broadcast from TV advertisements, Facebook and YouTube. It is the India's biggest ever campaign to conserve the dwindling numbers of its national animal. It has been spearheaded by the environmental group WWF India and Indian telecom giant Aircel.
Face and Voice of Swacch Bharat Abhiyan:
(i) Big B with a broom in hand took part in a cleanliness drive to collect garbage at Mumbai's J J Hospital premises to spread the message of clean India.
(ii) Amitabh Bachchan has become a face of Swachh Bharat Abhiyan to feature in promotional films on national cleanliness mission and also to promote the sale of city compost for fertilizers to help reduce the amount of waste going to landfills.
(iii) Audio-visual campaign for Swachh Bharat (Gramin) Mission: In September 2016 Amitabh Bachchan along with Sachin Tendulkar played a vital role in the success of the Swachh Bharat (Gramin) Mission by extending support for the advertisements with a whole-hearted commitment. Despite the busy schedules, they took time out not only to conceive and shoot the advertisements, but also had their appearances at different Swachh Bharat events to inspire and motivate Swacch Bharat activists and personnel.
Some quotes and tweets from Mr Amitabh Bachchan:
“When UNICEF asked me to become a polio ambassador I readily agreed to do that because they described to me the suffering that these young children were going through. I realized that I needed to do what I could to help these children. The journey has not been easy, it's been long and stressful, but I am glad that we have made it to the end and have been able to eradicate polio from its roots from India.”
“It is wonderful to know that India for the first time has been polio-free for more than three years now. I feel honoured that I am a part of this great effort along with UNICEF, the Government of India and other partners in this journey”.
“[he does] believe in this unfortunate incident, and believe that if something can be done for this beleaguered elephant lying on the road in great misery, she will survive and flourish. So let us do our best that we can, for those that suffer, that speak of their misery in a language that we cannot understand, but who we know would understand any help that can be extended to them.”
"I immediately agreed because I feel it is first of all a national cause. It is a cause of nature, it is a cause of environment and if my face and my voice can be used to impress upon people that this is something essential and important."
"It is not just for the environment but for the entire nation then I shall be most willing to join it."
"If I can be a voice that is going to be speaking about these issues, if I can be a face that perhaps a few people will listen to and hear and if I can convince even one individual to follow this path, this very righteous path."
"I think that somewhere I will feel convinced that I have done something worthwhile. And I feel that this campaign will also take one very smallstep forward but atleast a step forward."
"Just 1,411 tigers left in India. You can make a difference."
"When you say to drink Pepsi, I feel you are doing something wrong.”
“I just felt if this is an impression that we create in the mind of a possible buyer, I must not be doing it. And I stopped endorsing Pepsi.”
“Attention! elephant‘Bijlee’ lying collapsed in Mulund, suburb of Mumbai…she needs cure…will authorities please extend all help.”
"So, if I am standing here today, you are looking at a person who is surviving with 25 per cent of liver. That is the bad part. But the good part is you can survive even with 12 per cent. So anyone can survive by taking medicines and regular tests."